FASHION
STINGS WEEK ONE CHECK LIST
By the end of this first week you should have:
- Brainstormed each of the three themes.
- Created visual moodboards around each one – suggested that youcreate a minimum of 2 A3 pages for each.
- Researched 3 different fashion photographers, selected 2 images for each one to discuss/evaluate.
- Used the above 6 images to take tracings from, and in this use these tracings to discuss composition and how the devices used by the photographers may help you to create your own images/extend your ideas.
- Used Polyvore to create visual props lists for intended shoots.
- Sketched ideas of ensembles which you think you may dress your models in.
- Completed your first test shoot.
FASHION
STINGS WEEK TWO CHECK LIST
By the end of this second week you should have:
- · Completed 1 full shoot – either in the studio or on location.
- · Undertaken a workshop with Sammi re sticker machine which uses some found secondary imagery of circuit boards etc – think Cyber.
- · Use the aforementioned on the body and document photographically.
- · Built upon your initial Photographer research.
- · Looked at Perou – I LOVE his secret diary – I THINK YOU SHOULD ALL START ONE AS A BLOG – BLINKING BRILLIANT.
- · Been an ID cover model and photographer – I WANT EVIDENCE THAT YOU HAVE ALL WORKED TOGTEHER AS ONE BIG HAPPY FAMILY!
BRAND
NEW WEEK ONE CHECK LIST
By the end of this first week you should have:
§
- Completed at least 6 pages on basic fashion branding research – use Pinterest (put in fashion branding), Instagram and Polyvore to aid you in this – but PLEASE get out at the weekend onto the highstreet to get your own primary imagery and physical examples (tags/lables/bags/gimmicks etc). Please include lots of your own comments and observations – what would be even better, is if you select specific examples and discuss how you could use this idea/material/imagery to further develop your own work. Try looking at packaging too.
- Found two good examples of Guerrilla marketing and document and comment on them.
- § Selected 2 customer profiles that you will ultimately follow one of – find a good image of each – i.e. a teenager and an older woman, or a young male professional and a child from a well-off family.
- § Found out who was responsible for one specific campaign (graphics agency) and research them – for example Ogilvy & Mather - http://ogilvy.co.uk/
- § Researched Tatty Devine - http://www.tattydevine.com/
- § Research Hus and Hem - http://www.husandhem.co.uk/ - go to House and home and then craft and create.
- § Begun working on your 3 initial branding ideas and ensure that you change each accordingly depending on your customer profile – use of media and colour palette will be instrumental in this I would imagine…..
- § Used Pinterest too to get inspiration for wasp logos – there is a surprising amount on there.
§ Don’t
forget to consider what I said about the Mary Katrantzou thing with the lizard
photomontage – if you don’t know what I mean you should have been listening.
BRAND
NEW WEEK TWO CHECK LIST
By the end of this second week you should have:
- § Completed all initial research on customer profile and existing branding etc.
- § Decided upon colour, font and printable material for your brand which will capture your person’s eye and imagination – just as some of the Pinterest examples that you have looked at have caught your eye….
- Understood that the aim of this project is to 1. Create a brand identity which will appeal to your target market audience (customer profile). 2. Design a series of outcomes which can be featured in your look book, mostly, admittedly through the clever use of PhotoShop – these will include some examples of your own styled photography which is created through the use of one or more products that you have made – I gave the example of T-shirts being worn by models in the brief, but you could make tote bags, mugs, tea-towels etc instead – these can be created through on-line printing, heat transfer or screen printing. Laser cut jewellery is also an option here…. The look book is designed as a piece of visual communication to entice the customer and is intended to provide an insight into what you would sell/offer in your new outlet – so what might feature on these items could be fashion image/illustration or a print which would, in “real terms”, feature in one of your brands collections – Think Orla Kiely and Henry Holland see here….
3. Created a small
range of giveaways, which capture the essence of your brand’s identity and will
help those that take them away remember your outlet for future visits. Think
fashion show goodie bags… http://nypost.com/2014/02/12/a-guide-to-the-goodies-at-fashion-week/
§ Undertaken
both the laser cutting and screen printing workshops and created designs for
both and handed acetates and graphic programme designs into Sammi and Georgie
respectively.
The following are good for
styling…
Good places to get stuff
to print/design on….
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