RESUBMISSIONS OF WASP 1

I have marked all sketchbooks that have been handed in.  If you are intending on resubmitting then please do this asap.  Cut off point is 12 October you must have 2 bits of research artists and Photomontage work  to pass.  Good news is for those that have handed in , work is fab.  

I will also give out homework tomorrow  for wasp 2 and am looking forward to seeing photographs.  2 weeks left!!!!!!!! on this one.  Bring in any specs, sunglasses and bits for hand rendered text making tomorrow.  

Photographers and fashionistas - these are your checklists for the current Wasp2 projects.....

FASHION STINGS WEEK ONE CHECK LIST

By the end of this first week you should have:

• Brainstormed each of the three themes.
• Created visual moodboards around each one – suggested that youcreate a minimum of 2 A3 pages for each.
• Researched 3 different fashion photographers, selected 2 images for each one to discuss/evaluate.
•  Used the above 6 images to take tracings from, and in this use these tracings to discuss composition and how the devices used  by the photographers may help you to create your own images/extend your ideas.
• Used Polyvore to create visual props lists for intended shoots.
• Sketched ideas of ensembles which you think you may dress your models in.
• Completed your first test shoot.

FASHION STINGS WEEK TWO CHECK LIST 

By the end of this second week you should have:

• ·      Completed 1 full shoot – either in the studio or on location.
• ·  Undertaken a workshop with Sammi re sticker machine which uses some found secondary imagery of circuit boards etc – think Cyber.
• · Use the aforementioned on the body and document photographically.
• ·        Built upon your initial Photographer research.
• ·  Looked at Perou – I LOVE his secret diary – I THINK YOU SHOULD ALL START ONE AS A BLOG – BLINKING BRILLIANT.
• ·      Been an ID cover model and photographer – I WANT EVIDENCE THAT YOU HAVE ALL WORKED TOGTEHER AS ONE BIG HAPPY FAMILY!

    BRAND NEW WEEK ONE CHECK LIST

    By the end of this first week you should have:

§  

•     Completed at least 6 pages on basic fashion branding research – use Pinterest (put in fashion branding), Instagram and Polyvore to aid you in this – but PLEASE get out at the weekend onto the highstreet to get your own primary imagery and physical examples (tags/lables/bags/gimmicks etc). Please include lots of your own comments and observations – what would be even better, is if you select specific examples and discuss how you could use this idea/material/imagery to further develop your own work. Try looking at packaging too. 

• Found two good examples of Guerrilla marketing and document and comment on them.
• §  Selected 2 customer profiles that you will ultimately follow one of – find a good image of each – i.e. a teenager and an older woman, or a young male professional and a child from a well-off family.
• §  Found out who was responsible for one specific campaign (graphics agency) and research them – for example Ogilvy & Mather - http://ogilvy.co.uk/
• §  Researched Tatty Devine - http://www.tattydevine.com/
• §  Research Hus and Hem - http://www.husandhem.co.uk/ - go to House and home and then craft and create.
• §  Begun working on your 3 initial branding ideas and ensure that you change each accordingly depending on your customer profile – use of media and colour palette will be instrumental in this I would imagine…..
• §  Used Pinterest too to get inspiration for wasp logos – there is a surprising amount on there.

§     Don’t forget to consider what I said about the Mary Katrantzou thing with the lizard photomontage – if you don’t know what I mean you should have been listening.

BRAND NEW WEEK TWO CHECK LIST

By the end of this second week you should have:

• §  Completed all initial research on customer profile and existing branding etc.

§  Come up with a solid brand identity – i.e. an idea for a brand new (imaginary) company – I imagine that this will fall under either a fashion or home ware establishment.

• §  Decided upon colour, font and printable material for your brand which will capture your person’s eye and imagination – just as some of the Pinterest examples that you have looked at have caught your eye….

• Understood that the aim of this project is to 1. Create a brand identity which will appeal to your target market audience (customer profile). 2. Design a series of outcomes which can be featured in your look book, mostly, admittedly through the clever use of PhotoShop – these will include some examples of your own styled photography which is created through the use of one or more products that you have made – I gave the example of T-shirts being worn by models in the brief, but you could make tote bags, mugs, tea-towels etc instead – these can be created through on-line printing, heat transfer or screen printing. Laser cut jewellery is also an option here…. The look book is designed as a piece of visual communication to entice the customer and is intended to provide an insight into what you would sell/offer in your new outlet – so what might feature on these items could be fashion image/illustration or a print which would, in “real terms”, feature in one of your brands collections – Think Orla Kiely and Henry Holland see here….

http://www.solar.nl/initiative/blog/category/clients/orla-kiely/

http://www.wearebulletproof.com/the-house-of-holland-comes-to-town/

3. Created a small range of giveaways, which capture the essence of your brand’s identity and will help those that take them away remember your outlet for future visits. Think fashion show goodie bags… http://nypost.com/2014/02/12/a-guide-to-the-goodies-at-fashion-week/

§  Undertaken both the laser cutting and screen printing workshops and created designs for both and handed acetates and graphic programme designs into Sammi and Georgie respectively.

The following are good for styling…

http://iheartbonbon.tumblr.com/

http://loveprintstudio.blogspot.co.uk/

http://www.thesocietyinc.com.au/blog/#.VDLpp2ddU1I

http://www.meganmorton.com/things/

Good places to get stuff to print/design on….

http://www.muglamania.com/

http://thecleverbaggers.co.uk/

WASP 2 LEAFLET GRAPHICS /.ILLUSTRATION/ANIMATION

Here is homework for this week to be finished by next Tuesday 6th October.  We will start some of this in lessons but you are expected to keep up with research and tasks begun in lessons. Project will be on moodle along with the powerpoint. I will put a link on the blog.   It is essential to read the brief to answer questions.  I'm looking forward to marking your submissions for wasp 1  today!

HOMEWORK WASP 2  week 1 GRAPHICS/ILLUSTRATION/ANIMATION

·         3 pages of mind-mapping for the 3 products, this is anything and everything to do with these objects.  This can be words, phrases, lyrics, colours shapes, things which are obvious and things which are not, famous versions of spectacles, characteristics, definitions of, uses for, who uses it ,

·        Research slogans ( 3 from each of the products) explored with thesaurus, dictionary definition, word play, connection with the wasp, product. Explain what your slogan could mean within mindmaps. 

·        3 Visual moodboards for each product – show visually what your slogan could mean or ideas /characters it  is related to. 

·        Find 2 cutting edge designed leaflets that in your opinion show really good design.  Look on Pinterest or it’s nice that.  Answer questions in 500 words a-d

·        Look at the work of  David Carson , Jan Sagmeister and Kyle Bean who have demonstrated expressive type within their work and who have a website or information detailing their work process. Describe their work.  Answer question A- G

·         3 responses –  1 from each designer

·        2 sets of storyboards of planning for your photoshoot . This must include the product and show how you are interpreting the slogan in your work. You should include details of your intentions for camera angles, location, lighting etc. on your storyboards.

·        1 set of good quality photographs to use within your chosen slogan.  Photographs of your product with/without characters begin drawing from these in sustained ways. 

REVISED EVALUATION FOR WASP 1

 WASP 1

EVALUATION REVISED FOR UNIT 1 VISUAL RECORDING

UNIT 2 MATERIALS. TECHNIQUES AND PROCESSES

Evaluations should be 800 words with images.  Please check spelling. 

1. How exactly did you capture primary and secondary source material for this project ?
2. What techniques and processes have you chosen to create your most successful  imagery?  Please discuss one in depth.
3. Discuss the elements you think are important to creating successful observational  study.  Consider analysis, hand and eye co-ordination, appropriate mark making,  expression and gesture. 
4. What effect have you achieved with this image and how effective do you think it has been at capturing a sense of the wasp ?.        
5. What kind of marks, expressive or controlled, have you applied, please describe these marks  and how you have produced them.
6. Which drawing has been successful at observing qualities of the wasp?   How have your marks been  appropriate  to defining the forms of the head, thorax and abdomen?
7.  What processes were the most successful at giving a sense of this form, and which ones were  better than others?
8.  How have you used materials to suggest the insect like qualities, what mark making qualities does this process allow you to make and which practitioners have been influencial  in both their mark making , observational analysis and use of material? Please describe who has influenced your imagery and which particular pieces with reasons why?
9. How did you achieve the Haynes manuel collage?  Describe what  this technique was and how  successful you think these outcomes were .  What qualities have you managed to achieve, what different mood, ideas does this technique evoke?
10. Please describe in detail how you have produced your laser cut? What did you do, what software have you used  and what kind of qualities does this process produce? 
11. What health and safety issues do you think you need to be aware of when using it?
12. What do you think is the potential of this process for making art and design imagery and what are the limitations/drawbacks of it?  Think about repeating images etc, stencils, jewellery etc.
13. What pieces within your sketchbook show evidence of highly experimental ways of combining and re-combining materials?
14. Given a bit more time, which pieces do you think you could  improve on and how?

 learners will use highly informed analysis and articulate critical vocabulary continuously in evaluating their exploratory studies. Learners will demonstrate fluency in the imaginative manipulation of materials and use creative experimental techniques to develop exciting work. They will present their knowledge of the potential and limitations of materials, techniques and processes showing independence and innovation in experimental studies. Their work will be characterised by articulate, ongoing review and refinement towards producing sophisticated and highly skilled outcomes.

learners will, independently, select and visually record from primary and other sources using practical skills that draw on a clear understanding and highly informed analysis of sources, creating exciting and imaginative ideas. Well-developed skills in review and evaluation together with refined of visual language, will result in more sophistication.

Glossery:

Please try to use these words when describing your pieces:


mark-making; formal elements eg line, tone, colour, shape and form, pattern and surface; observed studies, primary sources, secondary sources, media, materials, techniques and technology ;visual language eg composition, structure, balance, contrasts, weight
Develop: eg analyse, refine, explore, potential, composition (viewpoint, cropping, enlarging, lighting, movement, structure, balance, arrangement), modify (edit, adjust, clarify, augment, enhance, emphasise, rearrange), feedback
     

Collage Wasps and Photograms

Make sure you are ready on Friday for Photograms, have drawings, wasps, text prints and wire images ready for experimental session, You will need images on acetate and also some money for photopaper.  - we have limited time in the dark rooms. 

Photomontage Research

John Heartfield 

Katy Lemay

Hannah Hock 

David Mach 

Raoul Haussmann

Please make sure you are answering questions on the brief about Photomontage.
Look up some of the following artists and answer the following:

Su Blackwell

George Grosz                          Barbra Kruger

John Heartfield                       Man Ray

Kurt Schwitters                      Max Ernst

Lucas Samaras                       David Mach

Hannah Höck                         Eduardo Paolozzi

Katy Lemay

Mario Wagner

Raoul Haussmann

1.    Look up the technique of Photomontage and find out about some the artists above. 
2. Answer the following questions within 500 words.  Please give examples. 

•  What is Photomontage and when did it first begin?
•  Give some early examples, how was it received by the art establishment  Please give background information on this technique such which artists were involved.  Try and answer  – who, what, when , why, how  ..
•  What movements are associated with the development of Photomontage?
•  In what way was Photomontage used politically 
• Give an example of a contemporary artist/designer  who has used photomontage within their work. P3,  M2, D1

WEEK 2 WASP HOMEWORK CHARMIAN'S GROUP

·       HOMEWORK WASP PROJECT WEEK 2 TO BE COMPLETED 

BY THURSDAY  24 th SEPTEMBER  I AM ASSUMMING ALL

 WEEK ONE IS HOMEWORK IS DONE! :

• ·       PRODUCE YOUR LASER CUT FILE FOR GEORGE AND CUT THIS, THIS WEEK THERE WILL BE NO TIME NEXT WEEK ( UNIT 2)

 ·       Complete 2  complex Haynes Manuel images and shrink down on acetate for photogrammes for  Friday’s session in photography. Please have acetates ready of wasp imagery for postcard size photogrammes- BE READY! 

• ·       2/3 complex coloured magazine collages 

• ·       Photomontage research.  Answer questions relating to photomontage.  Find 2 contemporary artists or magazine layouts  you like and document their work. 500 words.   Produce 2 responses for each contemporary artist See brief please !

 ·       Text will be given to you, produce 5 different collages, mixed media, using  this text.  

I hope the penny has dropped that this year, you need to work a lot quicker and 

get going on tasks as soon as they are given out. 

Remember we will mark those well who have done more than the minimum but who have stretched themeselves and produced work that is individual and personal.  We will be collecting sketchbooks in soon for marking of unit 1 and 2 ,this is a formal assessment point so there is everything to play for – get going!