FOUNDATION OBJECTS OF DESIRE/REMINDER UCAS LESSON

Please could all groups upload some example photographs of their pieces 2 or 3 photos per group for objects of desire but also from all previous projects.  I will make labels for you to upload to.

Also all those applying to UCAS need to go to a short registration meeting and briefing in LRC on Thursday 22nd .  This will last for the first lesson only.

REMINDERS UCAS/PHOTO SESSION/HANDING WASP 2 IN

REMINDERS:

• Wasp 2 must be submitted by 4.30 pm today please to be assessed. Try very hard to get this as complete as possible for marking. 

• Tomorrow 10.25 am UCAS lesson with Kim Small, IT room

• Wednesday 8.50 am Photo lesson over with Amanda , bring an SD card. 

•  Please bring in cameras and Spinning tops asap for photography and drawing, we have a very short week.  

FINAL WEEK WASP 2 LEAFLETS

CHECKLIST FOR SUBMISSION WASP 2 LEAFLET

TO OBTAIN A PASS GRADE  OR HIGHER FOR UNIT 41 IMAGE AND TYPE YOU NEED TO MAKE SURE YOU HAVE DONE THE FOLLOWING,  PLEASE NOTE THIS PROJECT IS DUE IN ON MONDAY 19^TH OCTOBER.   YOU MUST MEET THIS DEADLINE AS IT IS FORMALLY ASSESSED. 

• —        3 pages of mind-mapping for the 3 products
• —        Research slogans (3 from each of the products) explored with thesaurus, dictionary definition, word play, connection with the wasp, product.
• —        3 Visual mood boards for each product – show visually what your slogan could mean
• —        2 leaflets that show really good design.   Answer questions in 500 words a-d
• —        Look at the work of David Carson, Jan Sagmeister and Kyle Bean.  Describe their work.  Answer question A- G.
• —        3 responses –  1 from each designer
• —        2 sets of storyboards of planning for your photoshoot
• —        2 sets of good quality photographs to use within your chosen slogan.

 

TYPE EXPERIMENTATION WITH SLOGAN AND COMPANY WASP

• —        At least 3 found object type experimentation appropriate to theme, ie  specs to write slogan
• —        Produce an alphabet of letters using a found material/object appropriate to your theme.
• —        writing with masking tape and charcoal type
• —        using magazines to become text ie photomontage lettering
• —        2 other techniques appropriate to your concept.  Show extensive experimenting with slogans and images related to your advert idea.
• —        letter punch on photos, brass shim
• —        2  mixed media pieces that contain stamps/insulation tape of fabrics etc collage
• —        characters in photomontage and carbon 

TRANSLATIONS FROM PHOTOS

• —        2 sustained drawings pencil, pen etc
• —        3 Food colouring and Bleach
• —        2 Collage and or photomontage
• —        2 sustained Carbon
• —        5 compositions combining in experimental ways selected photos, wasp imagery continuing successful techniques in wasp 1 and developing ideas for leaflet.
• —        3 mock-ups using alternative imagery for this leaflet
• —        1 in-depth evaluation with images and answering questions on the brief with intelligent responses.
• —        1 copy of your final leaflet, put together well ready for folios. Please back everything up and keep safe for folios.   

WEEK 2 LEAFLET HOMEWORK WEEK 2 AND LINK TO PROJECT BRIEF ON MOODLE

GRAPHICS/ILLUSTRATION

http://moodle.altoncollege.ac.uk/mod/resource/view.php?id=98928

Project brief for wasp leaflet on moodle, paste it in your browser and it should take you straight there.   You need to follow this in conjunction with homeworks to pass. 

HOMEWORK WASP 2 for 13 October Week 2 

·        TYPE EXPERIMENTATION WITH SLOGAN AND COMPANY WASP

•         At least 3 found object type experimentation appropriate to theme, ie using specs to write slogan and writing   wasp 
•         Produce an alphabet of letters using a found material/object appropriate to your theme.
•         writing with masking tape and charcoal type
•         using Haynes to write writing with DNA symbols, double helix’s diagrams of molecular modelling,
•         flowing liquids, pipettes of food colouring on paper, or in water.
•         using magazines to cut objects to become text ie photomontage lettering
•         2 other techniques appropriate to your concept.  Show extensive experimenting with slogans and images related to your advert idea.
•         letterpunch on photos, brass shim
•         2  mixed media pieces that contain stamps/ insulation tape etc of fabrics etc collage

TRANSLATIONS FROM PHOTOS

·        Having taken your photos, use your photographs to translate from experimentally using : 
·        2 sustained drawings pencil, pen etc
·        3 Food colouring and Bleach
·        2 Collage and or photomontage
·        2 sustained Carbon
·        This can be your product, people and or other things from your photoshoot.
·        5 compositions  combining in experimental ways :
selected photos, wasp imagery continuing successful techniques in wasp 1 and developing ideas for leaflet.

·        Another photo-shoot of 10 shots that is more specific to your idea.  This should feed into the above.  If your imagery is limited for the first photoshoot then this is essential.   It is very likely that you will need to produce further imagery for your work. This may be photos of other characters or objects within your leaflet.   

 

PHOTOGRAPHS TO TAKE OF YOUR PRODUCTS AND LEAFLETS TO ANALYSE

This should have been completed last week :

• reviewed 2 leaflets

• Analysed 3 typographers - Carson, Bean and Sagmeister
• responded for each 

• Planned storyboards

• taken photos of your products being used by people or in isolation

• produced moodboards and  countless mindmaps for your products and slogans .  You must use your brief to pass this unit please check the detail . 

RESUBMISSIONS OF WASP 1

I have marked all sketchbooks that have been handed in.  If you are intending on resubmitting then please do this asap.  Cut off point is 12 October you must have 2 bits of research artists and Photomontage work  to pass.  Good news is for those that have handed in , work is fab.  

I will also give out homework tomorrow  for wasp 2 and am looking forward to seeing photographs.  2 weeks left!!!!!!!! on this one.  Bring in any specs, sunglasses and bits for hand rendered text making tomorrow.  

Photographers and fashionistas - these are your checklists for the current Wasp2 projects.....

FASHION STINGS WEEK ONE CHECK LIST

By the end of this first week you should have:

• Brainstormed each of the three themes.
• Created visual moodboards around each one – suggested that youcreate a minimum of 2 A3 pages for each.
• Researched 3 different fashion photographers, selected 2 images for each one to discuss/evaluate.
•  Used the above 6 images to take tracings from, and in this use these tracings to discuss composition and how the devices used  by the photographers may help you to create your own images/extend your ideas.
• Used Polyvore to create visual props lists for intended shoots.
• Sketched ideas of ensembles which you think you may dress your models in.
• Completed your first test shoot.

FASHION STINGS WEEK TWO CHECK LIST 

By the end of this second week you should have:

• ·      Completed 1 full shoot – either in the studio or on location.
• ·  Undertaken a workshop with Sammi re sticker machine which uses some found secondary imagery of circuit boards etc – think Cyber.
• · Use the aforementioned on the body and document photographically.
• ·        Built upon your initial Photographer research.
• ·  Looked at Perou – I LOVE his secret diary – I THINK YOU SHOULD ALL START ONE AS A BLOG – BLINKING BRILLIANT.
• ·      Been an ID cover model and photographer – I WANT EVIDENCE THAT YOU HAVE ALL WORKED TOGTEHER AS ONE BIG HAPPY FAMILY!

    BRAND NEW WEEK ONE CHECK LIST

    By the end of this first week you should have:

§  

•     Completed at least 6 pages on basic fashion branding research – use Pinterest (put in fashion branding), Instagram and Polyvore to aid you in this – but PLEASE get out at the weekend onto the highstreet to get your own primary imagery and physical examples (tags/lables/bags/gimmicks etc). Please include lots of your own comments and observations – what would be even better, is if you select specific examples and discuss how you could use this idea/material/imagery to further develop your own work. Try looking at packaging too. 

• Found two good examples of Guerrilla marketing and document and comment on them.
• §  Selected 2 customer profiles that you will ultimately follow one of – find a good image of each – i.e. a teenager and an older woman, or a young male professional and a child from a well-off family.
• §  Found out who was responsible for one specific campaign (graphics agency) and research them – for example Ogilvy & Mather - http://ogilvy.co.uk/
• §  Researched Tatty Devine - http://www.tattydevine.com/
• §  Research Hus and Hem - http://www.husandhem.co.uk/ - go to House and home and then craft and create.
• §  Begun working on your 3 initial branding ideas and ensure that you change each accordingly depending on your customer profile – use of media and colour palette will be instrumental in this I would imagine…..
• §  Used Pinterest too to get inspiration for wasp logos – there is a surprising amount on there.

§     Don’t forget to consider what I said about the Mary Katrantzou thing with the lizard photomontage – if you don’t know what I mean you should have been listening.

BRAND NEW WEEK TWO CHECK LIST

By the end of this second week you should have:

• §  Completed all initial research on customer profile and existing branding etc.

§  Come up with a solid brand identity – i.e. an idea for a brand new (imaginary) company – I imagine that this will fall under either a fashion or home ware establishment.

• §  Decided upon colour, font and printable material for your brand which will capture your person’s eye and imagination – just as some of the Pinterest examples that you have looked at have caught your eye….

• Understood that the aim of this project is to 1. Create a brand identity which will appeal to your target market audience (customer profile). 2. Design a series of outcomes which can be featured in your look book, mostly, admittedly through the clever use of PhotoShop – these will include some examples of your own styled photography which is created through the use of one or more products that you have made – I gave the example of T-shirts being worn by models in the brief, but you could make tote bags, mugs, tea-towels etc instead – these can be created through on-line printing, heat transfer or screen printing. Laser cut jewellery is also an option here…. The look book is designed as a piece of visual communication to entice the customer and is intended to provide an insight into what you would sell/offer in your new outlet – so what might feature on these items could be fashion image/illustration or a print which would, in “real terms”, feature in one of your brands collections – Think Orla Kiely and Henry Holland see here….

http://www.solar.nl/initiative/blog/category/clients/orla-kiely/

http://www.wearebulletproof.com/the-house-of-holland-comes-to-town/

3. Created a small range of giveaways, which capture the essence of your brand’s identity and will help those that take them away remember your outlet for future visits. Think fashion show goodie bags… http://nypost.com/2014/02/12/a-guide-to-the-goodies-at-fashion-week/

§  Undertaken both the laser cutting and screen printing workshops and created designs for both and handed acetates and graphic programme designs into Sammi and Georgie respectively.

The following are good for styling…

http://iheartbonbon.tumblr.com/

http://loveprintstudio.blogspot.co.uk/

http://www.thesocietyinc.com.au/blog/#.VDLpp2ddU1I

http://www.meganmorton.com/things/

Good places to get stuff to print/design on….

http://www.muglamania.com/

http://thecleverbaggers.co.uk/